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judith jaso

 youtuber

She's only 16 but already a star in the beauty and fashion part of YouTube Spain. She has 176.000 subscribers in her YT channel and in her videos, she talks about beauty and fashion tips, outfit ideas, recipes, challenges... We feel really happy and lucky that she accepted our interview and helped us with our project. Here's what she had to say about the digital disruption of the fashion industry.

Instagram: @jasojudith

1. Which do you think is the biggest change that the Internet has brought to the Fashion world?

 

I think that thanks to the Internet we can now discover way more new styles and new fashion references,

 

2. What do you think is the most important thing in order to stand out in social networks and succeed?

 

I think something really important is to be yourself and do something original.

 

3. What is for you the Fashion world?

 

Fashion is a way of expressing yourself, you can dress depending on your mood and the way you drees also defines you.

 

4. Do you have any fashion role model or someone that inspires your style and outfits? Models, bloggers, youtubers...

 

There are a lot of people who have an style that I love, but I don't really get inspired by anyone,

 

5. Do you buy more offline or do you prefer online?

 

Online, it is way more practical and easier,

 

6. Which are your favorite clothing stores?

 

I love Brandy Melville, but I shop more at Bershka, Zara and Stradivarius.

 

7.  Do you read fashion magazines? Which ones? What do you prefer in order to get informed about fashion, magazines or websites and social networks?

 

I don't really read fashion magazines. I prefer getting information from websites and social networks.

 

8. Tell us a little bit about your channel. You started with cooking videos, how is it that you changed to fashion too? Did you watch any youtuber that inspired you to do it?

 

At first I wanted the channel to only be about recipes, but I'm also passionate about fashion and beauty so I started to upload videos about the theree things and it was a great decision.

 

9. We've seen that you have collaborated with differnt stores online. How does that process work, in general?

 

Well, it depends. It can be that the website contacts you or viceversa; in both ways, they usually give you some money to spend at their store and when they send you what you've bought you have to show the clothing items in a video.

 

10. If you could only choose one celebrity or influencer in order to follow her/his style or whose style you admire, who would that be?

 

I'd choose Dulceida, I love her style and I think that it's the style that I'd follow.

 

 

 

 

 

 

 

 

 

 

 

 

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