1. Which do you think has been the biggest change that Internet has brought to the fashion world?

Internet has given the fashion world many opportunities that before were unthinkable. e-commerce has become such a great advance not only for the seller but also for the buyer. Moreover, you can put your products online and keep in touch with your buyers and followers. Facebook, instagram, snapchat have become basic tools to make any business grow especially if we are talking about fashion and new brands. Internet creates a new way of understanding fashion and changes the concept of having a phisical space to be able to sell/buy.

2. What do you think is the most important thing to distinguish from other brands in social networks and to suceed?

To create a clear image of the brand and knowing who is your target audience. To build your own identity, coherence in everything it represents, tells and transmits. Also, it requieres proof and strategy

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3. What does the fashion world mean to you?

In our case, is a tendency, part of the identity of each one, we want to understand the fashion world as something highly connected with culture and art. We want to understand them as part of a tradition and the craft of a place, of a society, of a tribu. We want to collect the essence of different countries and the textile techniques used in different communities that adjust to the actual fashion.

4. Do you have any role model or anyone that has inspired you in your own style? Bloggers, models, youtubers...

We don´t hace any clear referents, we tend to dress in an easy way without worrying too much about our outfits. But what really inspire us are the places we visit and the way people dess in every city.

5. Do you buy offline or online?

We buy more offline because we like trying on the clothes but we also make some buys online which we think have many advantages. The intention of the showrooms that we organize is to offer that part offline and of direct contact that we miss buying online.

6. Which are your favorite shops?

Each of us has her own style, but we like very much some shops such as Urban Outfitters or Leonce

7. Do you read fashion magazines? which ones? What do you preffer magazines or websites and social networks to keep up-dated about fashion?

We don't read fashion magazines but we buy articles about sustainable fashion, slow fashion... is something that we want to transmit as a brand and that really inspires us. More than by magazines, we have learnt fashion tecjniques of different countries by talking with local people, designers...

8. Tell us about the brand: ¿When did you create it?, Where are the bags made? Have you made any international exportation? Are you thinking of expanding the bags' line?

We started with the brand in November of 2014, a year and a half ago. The bags were produced in Njajsa, a village near Rabat, Morocco. Nowadays there are  5 women involved in the creation of bags's collections if Kilim. We have had some international sale and now we are opening equipments and markets. In February we went to India, were we are designing a new collection involving women of the city of Pune and creating a series of design formation modules, English and basic bussiness managment to have new abilities. Now we are in Shangai working in a new collection, were we want to sale in the Chinese market. We are creating a Zocco team that is able to manege there collaborating with designers to make that fussion of styles in the new items.

9. Has studying Leinn helped you to have a more entrepreneur vission? Did you have clear you wanted to work at the fashion world?

Without any doubt it has, at the moment you start with the brand you cannot imagine everything that comes behind. Leinn has given us a broaden vision of everything that the management of a bussiness means, especially what a social bussiness means to be. One day you have to cope with finance, another day with designs, with sales, marketing... and from everything you learn. Everything that we do keeps us closer to what we want to become and what we dream of Zocco to become.

We wanted to invest in a social project at any stage of life, we loved learning dorm other culturesm travelling inspires us a lot and personal relations were something we couldn't miss in our day a day. The fact that everything was connected with fashion and design was something that also excited us.

10. Which is your advertising or marketing strategy? Have the number of sales increased because of social media?

We want to be natural and transparent, tell about what we do and make people indentify with the brand's values. There are many things we have to improve about the advertising strategy, but step by step we are creating that Zocco community that connects and trust people that are behind the project. The Morocco collection is becoming very popular and we want to remark that each bag is unique.

We have spent a lot of time working on the inside part, the social project and collections, but we are conscious of the importance of a good marketing and we have to work hard in creating an image that really transmits who we are and what we look for.

And sales couldn`t be possible every day without the opportunities that social networks offer.