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Top 10 brands are doing best in Social media
Burberry
Burberry is on every platform from Google Plus to Instagram video. What makes this brand such a remarkable one is that it counts with technical innovations on- and offline, and it creates a wide variety of content in different platforms. On Instagram, you'll find lots of product shots, while Facebook focuses on video.
Victoria's Secret
This lingerie brand is always creating new promotions.
Louis Vuitton
One of the first pure luxury brands to make its way onto several platforms, Louis Vuitton is great at conveying its message through the more casual lens of the web. The company's ongoing "Art of Travel" campaign serves itself particular well to social media.
H&M
Tweets teasing its much-hyped collaborations create the kind of buzz the fast-fashion retailer runs on.
FOREVER 21
The models appeal to be fashion-bloggers loving Instagram and it seems they connect very well with the digital audience.
Michael Kors
Project Runway judge's congenial personality lends itself to the brand's Youtube shopping videos and other fun initiatives.
The Vans
This brand has made it to be in mouth of everyone in social media because of its frequent sponsorship if festivals and events.
Gucci
The storied Italian fashion house's latest social media efforts include a watch campaign released through Myspace.
Dolce & Gabbana
Dolce & Gabbana was pioneer on social media and loves being in the latest platforms such as Vine.
Nike, just do(ne) it.
Nike has opened a new path to fame with a new type of advertising completely different from what any brand has made. It has produced its own eight-episode series set to debut on YouTube. This is a new way for the athletic-gear giant to inspire fans of the brands to work out.
It has over 700.000 views since February 1!
Has the brand been affected?
Nike sees great potential for the company’s women’s business, which it sees growing from $5.7 billion in annual sales to more than $11 billion over the next five years. However, men’s clothing of the brand is still the winner, as it has grown 150% more than women consumption.
What is it about?
“Margot vs. Lily,” is about a pair of interracial, adopted sisters: one an athletic junkie with few social skills and the other an outgoing woman who has little interest in sporty pursuits. Margot aims to start a fitness channel and get 1,000 followers, while Lily (who already runs a popular video blog) is must find three real friends. Both girls struggle to achieve their goals.