OUTFIT
ONLINE

Helena is 18 she has 40000 followers on Instagram and makes colaborations with some brands such as Balber. She loves two things: go shopping and Zara. She talks about her favorite brands, magazines and bloggers. Also, she reveals us the secret to shot to fame. Don't miss it!
HELENA FOMBELLIDA
INSTAGRAMER
1. Which do you think is the biggest change that the Internet has brought to the Fashion world?
Nowadays everyone has access to fashion from everywhere, from any smartphone, social networks… you don´t have to attend a shop or a catwalk to know everything about fashion
2. What do you think is the most important thing in order to stand out in social networks and succeed?
You must have a personal style, something that makes people want to follow your style, you must be original and keep posting every day.
3. What is for you the Fashion world?
The fashion world the way I express myself, going to a shop is like being at heaven, I love seeing how fashion designers make improving every year.
4. Do you have any fashion role model or someone that inspires your style and outfits? Models, bloggers, youtubers...
There are so many people that inspire me… I love Paula Ordobás, she inspires me with her sporty style and her healthy diet. Also, I admire Maria Pombo because she knows how to make a distinguishable outfit combining basic clothes.
5. Which are your favorite clothing stores?
My favorite shop is undoubtedly Zara but I also like buying in Pull & Bear and sometimes I buy some hipster clothes in Double Agent.
6. Do you read fashion magazines? Which ones? What do you prefer in order to get informed about fashion, magazines or websites and social networks?
I love reading cosmopolitan (online obviously), I also like watching some snapchat’s videos in the discover section such as people. Elle is also one of my favorites ones and I do buy it but my real favorites ones are Telva and Fashionisima because they are all about bloggers and I am really interested in that world.
7. Tell us a little bit about your start. Did you have someone that inspired you to do it?
I started because of my friend Sofi, I used to go with her to take some pictures of our outfits and since then we do everything together, we go to fashion catwalks and that’s what I really like of this experience: to have someone to share it with.
8. We've seen that you have collaborated with differnt stores online. How does that process work, in general?
Colaborations consist on putting your email in your Instagram profile. Then magazines such as Tesla contact you and normally makes you a present such as a watch and in change you have to upload photos wearing it. I collaborated this Christmas with the brand balber, they sent me the pink one and I had to take photos with it. Also they sometimes send us boxes of clothes to try it on and make some photos with them.
10. If you could only choose one celebrity or influencer in order to follow her/his style or whose style you admire, who would that be?