OUTFIT
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Instagram has become one of the biggest social networks worldwide thanks to the ability to upload photos, edit them, and share them with your friends or with everybody in general. We already know that celebrities and influencers have taken over Instagram (go to Celebrities Online), being followed by millions of people, but brands have also found a way to promote themselves in this social network.
Many brands from different sectors have been using Instagram for promotion. The best example is the one of travelling agencies which pay some travel influencers to go to places and influence people to do the same thing. Same happens in the fashion industry and companies and brands are constantly looking for new ways of advertising themselves on Instagram.
Source: Instagram
Source: Instagram | @alexisren
The advantages of using Instagram for advertising
1. Advertisers can specify the order that they want for the picture presentation and include a maximum of four, what helps in the production of a brand image as they create experiences that appeal the emotions of the user.
2. A very high CTR. Instagram has designed a new advertising format that is able to make ads look as natural as possible, what allows the rise of the level of segmentation and guarantees that the ads are shown to the buyer in the brand.
3. It flees from the image of the spammer. Nowadays, intrusive advertising is in decline and generated a bad brand image. The new advertising formats on Instagram give total control to the users, even setting up an specific channel for the users’ feedback in case the ad hasn’t satisfied the expectances of the user.
The disadvantage
Although Instagram has added a new web navigator for the mobile app, it still doesn’t include a search bar or URL, so users can’t use it to navigate directly to a website, unless there is a link in the profile of the announcer.
Biggest brands on Instagram
LOUIS vuitton
DIOR
DOLCE & GABBANA
MICHAEL KORS
Some good examples of Instagram advertising
KARDASHIAN-JENNER SISTERS
The queens of Instagram are well known for advertising several brands and specific products. From big firms like Balmain or Givenchy to beauty companies. However their biggest advertising campaign is the one for the now fashionable waist trainer. This product that the Kardashian - Jenner clan swears by belongs to the company Waist Gang Society (@waistgangsociety), which they don't doubt to promote by posting pictures while working out with it or before-after pictures.
Source: Instagram | @khloekardashian
Source: Instagram | @kyliejenner
BRANDY MELVILLE
This clothing firm is very famous on social networks for many reasons. Brandy Melville's pictures work wonderfully on Instagram mainly because they try to represent a kind of lifestyle that a lot of young people (their target consumers) find really appealing. The beachy vibe in the pictures with the casual but chic outfits give the idea of this idilic youth; and when you add famous young influencers modelling it just gets bigger and bigger. Influencers like Hailey Baldwin or Alexis Ren are some that belong to the 'alien' loving firm.
ALEXIS REN FOR BRANDY MELVILLE
Source: Instagram | @brandymelvilleusa
Source: Instagram | @brandymelvilleusa
HAILEY BALDWIN FOR BRANDY MELVILLE
Source: Instagram | @brandymelvilleusa
IN SPAIN: YOUTUBERS
What happens with youtubers in general is that brands often send them products so that they try them and give their opinion, which very often is positive. Youtubers and influencers also tend to post the so called OOTD (Outfit Of The Day) pictures in which they often tag the brands and firms.
Grace villareal
Source: Instagram | @gracyvillarreal
silvia muñoz de morales
Source: Instagram | @silvia_mmb
DULCEIDA
Source: Instagram | @dulceida